Manager, Owned Media

Julie Aiello

Julie Aiello is a content marketer and storyteller with over a decade of experience turning complex concepts into clear, engaging narratives. She currently leads owned content at Upgrade, where she develops audience-first strategy and educational storytelling that helps people make more confident, informed money decisions. Her background spans content and product marketing roles across the fintech and consumer tech industries. Julie holds a Master of Science in Journalism from Boston University. She is passionate about making personal finance accessible through human-centered content.

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